Master AI & Digital Strategy

The AI & Digital Strategy Master, presented by Search On Media Group in collaboration with the WMF Academy, offers professionals the opportunity to enhance their expertise in digital strategies and stay updated with the latest advancements in the digital realm. With a curriculum comprising 7 advanced modules covering Digital Strategy, AI, SEO, Analytics, Google Ads, Social Adv, and Marketing Automation, participants will acquire a multidisciplinary skill set and master cutting-edge tools in digital marketing. This program guides participants in developing a forward-thinking omnichannel strategy, fully aligned with the latest industry technologies, ensuring they are well-equipped to navigate the dynamic digital landscape.

Provided by: Search On Media Group

Starts:

Friday, 25 October 2024

Ends:

Saturday, 8 February 2025

Application deadline:

Friday, 12 July 2024

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Course Presentation

Search On Media Group, with its expertise gained in the field of digital and innovation consultancy, is launching the second edition of the AI & Digital Strategy Master promoted by the WMF Academy. Through the innovative training offering, participants will have the opportunity to experience 7 advanced modules, allowing to acquire multidisciplinary preparation and master cutting-edge tools in the field of digital marketing. This program will guide participants in developing a cutting-edge omnichannel strategy, fully integrated with the latest industry technologies. The 7 modules are:
– Digital Strategy
– AI
– SEO
– Analytics
– Google Ads
– Social Adv
– Marketing Automation

Course details

Deep tech fields

Artificial Intelligence & Machine Learning (including Big Data)

Country

Italy

Course language

Italian

Fee

Course fee

Duration (hours)

54

Certificate provided

Yes

Skills addressed

SKILLS
• Data Analysis: Master data analysis techniques to derive insights from marketing data. Google used data analysis to optimize ad targeting, resulting in an increase in click-through rates
• Familiarize yourself with AI tools and platforms to improve lead nurturing and sees an increase in conversion rates
• Marketing Automation Tools such as Brevo, Mailchimp, Voxmai
• Stay updated on SEO trends and how AI impacts search engine algorithms
• Ideate and Develop a multichannel social media campaign
COMPETENCIES
• Critical Thinking: Enhance your capacity to evaluate AI insights critically and make informed strategic decisions;
• Problem-Solving: Develop problem-solving abilities to tackle marketing challenges using AI;
• Creativity in Content Marketing: Integrate creative thinking with AI to create engaging marketing messages;
• Adaptability to AI Changes: Be open to change and ready to adapt as AI technology advances;
• Effective Communication: Improve your communication skills to effectively share AI-driven insights;
• Marketing Strategy Alignment: Continue building expertise in marketing strategy to align AI efforts with business objectives.
OCCUPATIONS
Professionals as participants to the master will be able to conduct analysis and research, and developing concepts, theories and operational methods; advising on or applying existing knowledge within the following major groups:
• Business and Administration Professionals
• Information and Communications Technology Professionals
• Managers
• Technicians and associate professionals

Course format

Online

Target group

Professional development learners, Life-long learners

Quality check

Approved

Dates

Starts:

Ends:

Application deadline:

Course provider

Search On Media Group

Search On is an Italian agency that aims at creating a value system among the different entities operating in both the Italian and foreign markets to leverage the opportunities arising from the digit..

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Ready to take the next step in your journey? Apply now and embark on a transformative learning experience. Whether you’re pursuing a passion or advancing your career, we’re here to help you succeed. Don’t wait any longer – seize the opportunity and apply today!

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